Going forward, large-scale investments from original equipment manufacturers (OEMs) will refine the use of artificial intelligence (AI) and cognitive cloud-based technology even further, enabling level 4/5 autonomous driving within the next five years. Also, retrofitted automated driving systems and deployment in shared mobility (taxi) platforms will experience robust growth.
"With the introduction of automated driving taxis to support shared mobility business models, the commercial entry of level 4 vehicles is expected by as early as 2020," said Mobility Senior Analyst Anirudh Venkitaraman. "In the European and North American markets, the introduction of level 3 automation by 2018, driven by over-the-air updates from Tesla, will strengthen the initial take rates for the technology. Pilot offerings from Audi, BMW, and Mercedes-Benz will soon follow, taking the product into the premium market."
"Concerns surrounding legislation, system reliability issues, and incompatible infrastructure limit the opportunities for OEMs looking at automated driving," noted Venkitaraman. "Nevertheless, the journey from human-operated to completely autonomous cars is a progression, and pioneering semi-automated vehicles will be an important milestone toward achieving level 5 automated vehicles."