Apple, Tesla, the perfect couple?

February 20, 2014 // By Christoph Hammerschmidt
In the last couple of days, reports on a potential liaison between Apple and electric carmaker Tesla elicited a strong echo in the media. These reports are just the distant harbingers of a major shake-up in the automotive industry.

The San Francisco Chronicle got the ball rolling when it published a report about a meeting between Tesla CEO Elon Musk and Apple's Adrian Perica who oversees the computer giant's acquisitions.

Though the meeting took place already in April 2013, the Silicon Valley seismometers are extremely sensitive (a late result of Andy Grove's statement that "Only the Paranoid Survive") and the report created quite a stir.

Now Tesla's Musk - probably against his intention - poured oil into the flames when he declined a blunt denial in a Bloomberg TV interview upon the question if Tesla is for sale. Instead, he manoeuvred around - he admitted that there have been talks between Tesla and Apple but he declined to elaborate.

When the interviewer put him the direct question "Are you for sale", he did not answer with a clear "yes" or "no" but instead he said that "such a sale would be very unlikely", leaving lots of space for the interested public to speculate over his real intentions.

But a sale of Tesla to Apple is not so much the question. The simple fact that an IT company and a carmaker are discussing anything that might be even distantly related to an acquisition is per se very remarkable. Things are becoming a bit more plausible if one takes into consideration that Apple is not just a manufacturer of computers and cellphones and Tesla not just a carmaker.