Daimler opens Innovation Lab in Atlanta

July 17, 2018 // By Christoph Hammerschmidt
Daimler expands its innovation network with the opening of the "Lab 1886" in Atlanta, Georgia. The facility is designed to drive the company's transformation from a car manufacturer to a provider of mobility services.

In the Lab1886, around 25 employees will contribute to the development of new business ideas and innovative projects by the end of 2018; further personnel expansion will be dynamically geared to current requirements. With excellent universities and colleges in the surrounding area, the new location offers "perfect conditions for innovation", according to the car manufacturer. In addition, more and more companies from the technology and digital industries are settling in Atlanta. The capital of the state of Georgia is one of the upcoming hotspots of the start-up scene.

As part of its CASE strategy (Connected, Autonomous, Shared, Electric), the Lab1886 supports the manufacturer of Mercedes-Benz cars in its transformation into an integrated provider of mobility solutions.


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