The new Technical Center will be responsible for design and development works as well as for systems innovation and customer support in the automotive realm. With a staff of some 20 engineers, the center will not replace European R&D activities but rather complement them. The move of the company's global automotive marketing activities however could be a more significant step. Drue Freeman, Vice President of NXPs automotive sales and marketing activities, already has moved with his office to Shanghai earlier this month.
According to NXP, the entire move is part of the company's strategy to get its customer-specific automotive activities into closer proximity to the markets that grow the fastest in a global scale. "From my perspective, Shanghai is an ideal starting point to support NXPs growing commitment to the Asian automotive market", said Freeman who was based in Germany for the past seven years. "We increasingly collaborate with Chinese OEMs. At the same time, our most important American and European customers are represented in China with their own sites and R&D centers." The Shanghai location also brings NXP in closer contact to the company's Japanese and Korean customers, Freeman added.
The company plans to leverage its traditional competencies in car networking, sensors and RFID based solutions to meet the specific requirements of the Chinese market - basically NXP sees high-performance mixed-signal solutions as the common denominator between the needs of the local automotive industry and NXPs strengths.
A company spokesperson added that no European R&D and production activities will be affected.