PSA, IBM jointly develop customized driver services

March 27, 2014 // By Christoph Hammerschmidt
French carmaker PSA Peugeot Citroen announced to offer connected services for the drivers of its vehicles - services that search and analyse huge amounts of data generated by connected vehicles and other sources. To identify useful information in the Exabytes of data, the company taps IBMs expertise in Big Data and Analytics.

Both companies jointly develop techniques and solutions to acquire, integrate, store and analyse the data streams from connected vehicles but also from smartphones in these cars, traffic control system and other traffic data sources. The goal is devising individual information services to drivers which can be accessed through a variety of channels like Internet or smartphone.

Today, the use of mobile devices is endemic - the growing popularity of smartphones does not only help people to stay connected, these devices also generate vast amounts of data themselves - data that are already used for dynamic traffic prediction ('Floating Phone Data' and 'Floating Vehicle Data'). But there's more in it, believe PSA Peugeot Citroën and IBM.

The challenge for car manufacturers is to integrate value brought by processing and analysing real-time data from the connected vehicle. PSA and IBM collaborate to integrate these data from cars as well from other traffic-related data and analyse it in real-time. 

PSA plans to combine its expertise in the auto industry with IBM's Big Data & Analytics and MobileFirst to offer a range of Connected Services. An example could be more precise local weather forecasts generated by the data imput from the cars: Onboard temperature sensors, lights and windscreen wiper status will be fed into the system; as soon as in a certain area many vehicles turn on their wipers, the system will issue a precipitation warning. Many other services are imaginable, said IBM's Global Automotive Industry manager Dirk Wollschläger.

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