Answering the call for high performance, high data throughput in automotive applications : Page 4 of 4

September 17, 2014 //By Hiro Ino, Spansion
Answering the call for high performance, high data throughput in automotive applications
Performance and speed are paramount addressing the instant-on and interactive graphical user interface (GUI) requirements of automotive applications like instrument clusters, infotainment and Advanced Driver Assistance Systems (ADAS). Embedded designers must be given the tools to create these high-speed solutions
the bus protocol is intended to be general purpose, leaving open the possibility for the introduction of non-memory peripheral devices.

The HyperBus technology has major implications for the automotive space. This speed allows for much faster boot time, direct execute-in-place from flash and less code shadowing, reducing the amount of RAM needed. For the consumer, this means more functionality, interactivity and performance out of the applications they’re using.

About the author:

Hiro Ino is Senior Director of Product Line Management, Flash Memory Group, Spansion. Mr. Ino’s experience in the hi-tech industry started as a system design engineer being part of a development team for designing 3D-graphics supercomputers at Evans & Sutherland. Through his career, his contribution has evolved from engineering and engineering management to business management. Among his latest experiences include: Senior Director of Strategic Business Development at SanDisk, VP of Marketing and Business Development at m-systems (which was acquired by SanDisk), VP of Marketing at T-RAM Semiconductor, a high-profile venture-backed start-up developing a novel high-performance RAM technology, and Director of WW Memory Business at Sony Electronics developing ultra-high-speed memory for CPU cache applications. Mr. Ino received his degrees in Electrical Engineering and Computer Sciences from the University of California at Berkeley.

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