eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes: Page 2 of 4

October 09, 2014 //By Hanno Schellenberg and Christof Kleinhenz, NTT DATA
eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes
The automotive industry is opening up. With the car being connected and electric/electronics representing about 35% value added of a cars total value, non-automotive practices and processes come into focus.
with its mobile services, we first have a closer look at the commonalities between the telecom and the automotive industries objectives.
  • Flexibility: High performance IT infrastructure providing information, products and services
  • Time-to-Market: Fast integration of new services, content providers and end devices by using standards
  • Micro Payment: Fully automated processes to cut down process costs
  • Scalability: Rapid response to short term campaigns with up to 100 times higher access rates
  • Market: State-of-the-art offering of market and brand specific connected car services via a generic architecture

These aspects lead us to a three layer IT infrastructure, derived from the eTOM model to the connected car world of an OEM.

The end users connected world most commonly comprises of smartphones, tablets, internet browsers and as a new device the headunit of a car. To provide an end user consistency across all OEM touch points the first layer of an OEM IT is defined as Interaction Support System (ISS). The ISS layer services the end user by providing multiple access interfaces to the OEM platform. Beside the touch point function, customers are able to register, administrate and download apps from the enterprise app store. The internet-savvy generation Y feels quite comfortable with this. But looking at the best agers, having not grown up with any connectivity gadget, the ISS also supports a call centre option, fulfilling the best agers` demands. Also third party customers like content providers or international dealers serving local markets have their own portal access, to manage the offered services via the OEMs mobile platform.

Fig. 2: eTOM Applications architecture. For full resolution click here .

The next layer called “Business Support System” is the heart of the connected car platform. Within this layer a lot of supporting processes are hosted. From the product catalogue which contains all platform products with descriptions and specifications through pricing to terms & conditions. A dedicated variant management preselects the products, according to the

Design category: 

Vous êtes certain ?

Si vous désactivez les cookies, vous ne pouvez plus naviguer sur le site.

Vous allez être rediriger vers Google.