eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes: Page 3 of 4

October 09, 2014 //By Hanno Schellenberg and Christof Kleinhenz, NTT DATA
eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes
The automotive industry is opening up. With the car being connected and electric/electronics representing about 35% value added of a cars total value, non-automotive practices and processes come into focus.
customer’s hardware (end device). To select a product, the customer has to register first within the customer and contract management module. Is he registered and has selected a service product he now is able to use the service. Usage is supported by the order management module. This module handles the customers` demand starting from request and check of availability, through licence of usage to fulfilment and rating. The complexity is very much the same as of a telecommunication provider offering different contracts to its end users, with different packages like time based, volume based or flat rate packages. All serving the purpose to just talk to another customer. The order management module provides the billing and revenue management module with the customers’ rate card executed in a defined time frame (monthly). In addition to the revenue management other modules like account receivables, enterprise resource planning and data warehouse could be added.

The third layer is called the Operation Support System (OSS). This layer is responsible for identity and security management as well as for the orchestration of content providers and customer orders via BSS. In addition to the revenue and rating modules, the mediation module supports the billing process. All internal content from the OEM or external content is connected and handled by the service and 3rd party gateway.

The complexity within the transition of the eTOM model to an OEM mobility platform model cannot be provided from a single software product available in the market. To provide full OEM specific functionality several vendor products have to be integrated. There are prime vendors of each single module, but the challenge, even for the telecommunications industry, is an adequate and cost efficient integration with the objective of an eTOM solution for the automotive connected car industry. There are also specialised software components for standard demands, but the challenge remains integrating them into one telematics platform solution.

Management Summary

Future mobility requires

Design category: 

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