eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes: Page 4 of 4

October 09, 2014 //By Hanno Schellenberg and Christof Kleinhenz, NTT DATA
eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes
The automotive industry is opening up. With the car being connected and electric/electronics representing about 35% value added of a cars total value, non-automotive practices and processes come into focus.
mobility providers to establish new business models and cross-industry cooperation networks. This implies the need for new operational processes and new IT-systems – like eTOM.

Within this approach it is necessary to get beyond classical IT systems and software vendors to deliver innovative business models. As a consequence the objective is to bring pre-defined IT solutions into a long-term business process.

The eTOM approach will provide an integrated platform to manage both, commercial (CRM, ordering, billing, etc.) and technical (service authorization, federation, aggregation) processes for mobility providers for all different Eco-System partners. The ISS/BSS/OSS layer model enables delivery on-premises, as a managed service as well as a cloud-based platform.

About the authors:

Hanno Schellenberg holds the responsibility for i-Mobiloty at NTT DATA. He started his career as consultant for the first adaptive traffic control systems in Europe. After several stations in classical IT consulting and automotive electronics, today he bundles telematics, automotive and future trends NTT DATA's i-Mobility business. NTT DATA defines this as the intelligent mobility within future ecosystems.

Christof Kleinhenz oversees the Connected Car strategy at NTT DATA. In this position he develops strategies and processes to meet the requirements resulting from the integratzion of the vehicle in the connected world. Before he assumed his current position in 2013, Kleinhenz was strategy and management consultant for a numerous enterprises in the automotive industry.


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