Report sees automotive gesture recognition as a double-billion $ market
Increasing preference of customers to opt for cars with advanced safety features along with rising gesture-based infotainment systems in vehicles is driving the automotive gesture recognition market share. Increasing electronics and sensors in vehicles for assisting in driving operations and enhancing the overall driving experience is further strengthening the industry growth. In its latest report, Global Market Insights estimates a total market volume of $13 bn by 2024.
Safety regulations designed by various governments is improving the product penetration owing to advantages offered such as compatibility of vehicle’s electronic systems and improved maneuvering control. However, prohibitive cost of complexity, and integration may challenge the automotive gesture recognition market from 2017 to 2024. Manufacturers are engaged in developing the technology resulting in increased cost.
Implementation of optimized Human Machine Interface (HMI) offering ease in operativity of the vehicle functions is the prime focus area of the manufacturers. The interface used in the gesture recognition device is supported by the system solution or is integrated within it. The system is highly dependent on the camera capability, sensors used, integration facility and application of the operations required in the vehicle.
The global automotive gesture recognition market participants are continuously investing in R&D to introduce innovative solutions for improving driving experience. For instance, in 2017, Continental AG announced an advanced human machine interface system with multi-finger gestures and haptic feedback technologies along with handwriting capabilities. This enabled the company to significantly increase its market share in the market share.
Higher development and maintenance cost associated with the system may hamper the automotive gesture recognition market growth till 2024. Further, problems related to the recognizing of temporal start and end points from continuous meaningful gestures pose additional challenges. Industry participants are continuously working on improving the gesture recognition technologies for increasing system efficiency and offer solutions at lower cost, providing a positive outlook for the market growth.
Touch based systems accounted for approximately 2,095.1 thousand units in 2017 and is predicted to continue its dominance over the projected time span owing to higher customer preference. Consistent advancement in the vehicle features and development in the interior are the prime factors fueling the product demand. In addition, capacitive touch pads and touch screen used for infotainment, navigation features and HVAC systems are further fueling the automotive gesture recognition market demand.
Hand or fingerprint authentication showcased significant growth rate of more than 44% CAGR over the forecast timeframe. This growth is attributed to its usage for environment controlling applications, vehicle access and other vehicle functions. Automobile manufacturers are installing these systems in their product portfolio to attract consumers and enhance their market share. For instance, in June 2015, BMW introduced 7 series with device capability of recognizing hand gestures using camera and IR light.
Multimedia, navigation and infotainment applications will witness robust growth of around 44% CAGR from 2018 to 2024. Rising trend towards customer comfort and advanced driving experience are the key features boosting the product demand. Moreover, cabin monitoring through simple gestures, avoiding distraction and reducing the probabilities of accidents will further propel the automotive gesture recognition market growth.
Europe accounted for the maximum revenue share of more than 43% in 2017. This dominance is credited to the continuous innovation in automotive industry along with focus on vehicle driver and passenger safety. Growing adoption of telematics control units in passenger cars to ensure occupants safety will further augment industry growth, the market researchers predict.
Key automotive gesture recognition market players are Delphi Automotive PLC, Harman International, Melexis, Continental AG, eyeSight Technologies Ltd., and Sony Depthsensing Solutions. Other notable participants include Intel, Synaptics Incorporated, Visteon Corporation and Texas Instruments. Expansion of the product portfolio, increasing regional presence and developing advanced prototypes are among the major strategies adopted by the automotive gesture recognition manufacturers. For instance, in 2018, Microchip Technology Inc. launched an advanced 3D gesture recognition controller based on a low-cost single chip solution for diversified automotive applications including navigating infotainment systems, interior lighting, sunshade operation, and foot-activated rear liftgates.