During demo rides in the streets of Barcelona, the broadband connection was used to show a number of bandwidth-hungry applications including video streaming, music file download, navigation and web browsing.
Audi's board member responsible for technology development, Michael Dick, announced that LTE technology will be integrated into Audi vehicles soon. He referred to the speech auf Audi Chairman Rupert Stadler at the recent Consumer Electronics Show in Las Vegas. There, Stadler announced that LTE technology would be used in cars in early 2011.
Besides Audi and Alcatel-Lucent, a third partner was involved in the Barcelona LTE demo: China Mobile, China's (and the world's) largest mobile telecommunications provider. Perhaps this hints at the markets Audi is aiming at with the technology.