Californian e-car maker Fisker choses Munich for European HQ

October 26, 2020 // By Christoph Hammerschmidt
Californian e-car maker Fisker choses Munich for European HQ
Fisker, a Californian manufacturer of electric vehicles, who works hard to get a reputation as a "Tesla killer", will set up its European headquarters (named “the Matrix”) in Munich. The move is intended to secure a convenient access to key European EV markets. Another reason for the location decision was the proximity to the production facilities of its partner Magna in Graz, Austria.

Fisker recently announced a strategic cooperation with Magna International supporting the co-development and series production of the Fisker Ocean SUV, projected to launch in Q4 2022. The Ocean will be assembled by Magna in Europe and; Fisker promises customers class-leading range and overall performance along with a functional interior space with third-row seating. 

Henrik Fisker, chairman and chief executive officer of Fisker, stated, “The substantial vehicle order agreed with Viggo in Denmark demonstrates our growth potential in Europe. Munich has long been a major global hub for the automotive industry. Locating our regional headquarters in Southern Germany will enable us to make a fast and efficient start to building our sales and distribution operations across Europe. Easy access to both the Autobahn network and alpine roads was also a consideration for validating our vehicle performance targets.”

Earlier this month, Fisker confirmed the signing of a significant vehicle order for 300 units with Danish ride-hailing service Viggo. This startup company is aiming to challenge the standards for urban transportation through advanced data-driven innovation delivered through a fleet of 100% electric vehicles.

The company is also announcing progress on the overall Fisker Ocean SUV program. Co-located engineering teams across the world are effectively utilizing 22 out of every 24 hours to deliver the Ocean program through its first gateway, targeted for November 2022. 


Work on the drivetrain is underway through a dedicated engineering team – and Fisker software designers and engineers are now running simulations for Human Machine Interface (HMI), as well as related User Interface (UI) and User Experience (UX) systems, all of which will ultimately power the unique Fisker in-vehicle and ownership experiences.


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