Continental massively expands commitment to AI: Page 2 of 2

November 12, 2018 // By Christoph Hammerschmidt
Continental massively expands commitment to AI
Technology company Continental (Hanover, Germany) intends to focus more on Artificial Intelligence in the future. To this end, the company plans to expand its team of AI experts over the next few years from currently around 400 to around 700 employees. The use of AI should not be limited to products such as driver assistant systems (ADAS) or control systems for autonomous vehicles - the company also plans to use its expertise to improve operational processes.

The most striking benefits of AI will however be seen in the field of driver assistance systems. Vehicle systems using AI methods can detect pedestrians, cyclists and their gestures and intentions with much greater accuracy and robustness than with conventional image processing methods. This should reduce possible false alarms and thus increase the acceptance of corresponding systems. AI methods are also able to detect the presence of a pedestrian when he or she is largely hidden by a parked vehicle. They can also detect at an early stage whether a pedestrian is watching the traffic attentively or is distracted by his smartphone. These algorithms are integrated into a variety of applications, such as automated vehicle systems, driver assistant ssystems, turn assistants and much more. After all, AI-based driving strategies for increasing the range of future generations of electric cars are another piece of the puzzle to free drivers from so-called "range anxiety".

In its AI research, Continental works closely with leading international research institutes such as Berkeley DeepDrive (BDD) at the University of California at Berkeley and the University of Oxford (UK) as well as DFKI (Deutsches Forschungszentrum für Künstliche Intelligenz - German Research Center for Artificial Intelligence). The company’s central AI advanced development also cooperates with companies such as Baidu and Nvidia.

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