According to Stuart Rowley, President Ford Europe, the construction of the Cologne Electrification Center is the largest investment the company has ever made in Cologne. However, it is only a small part of the overall programme with which Ford wants to push the electrification of its vehicle fleet - worldwide, the US company wants to invest 22 billion dollars in the development and industrialisation of electric drive technology.
One of the focal points for Ford's model policy is the European market. Here, Ford wants to offer only electrified vehicles from 2026 - but this does not mean an end to the production of cars with conventional drives, because hybrids have both types of drive on board. From 2030, however, plug-in hybrids will also be phased out, and only purely electrically powered cars will roll off the assembly lines.