Obviously, these remarks referred to competitor Nvidia which lately seems to be the darling of the carmakers and tier ones. But how about Xilinx’ own track record in the automotive business? Until recently at least, Xilinx was known as provider of prototype silicon – perhaps with interesting performance features, but too costly for series production?
This perception is a thing of the past, Peng responded. “Today, we are in series production vehicles. We ship 40 million units into automotive markets. This is all production (vehicles), not just prototypes”, Peng made clear.
Besides Nvidia, Intel is another major chip vendor who tries to get a foot into door of the automotive business. Actually, Intel made major strategic moves to increase its standing in this industry. For instance, it acquired vision processing company Mobileye and entered a strategic cooperation with BMW to develop a self-driving vehicle. So far however, Intel’s impact in the automotive market is negligible, at least from Peng’s perspective. “I did not notice much change in the market,” Peng said, adding “We noticed more impact from the GPU side.”
Which brings us back to the subject of Nvidia. “We see good chances to displace GPUs” Peng said. “Actually, we are already doing that.”