Harley Davidson takes a liking to electric bikes

May 11, 2021 // By Christoph Hammerschmidt
Harley Davidson takes a liking to electric bikes
Their trademark is loudly bubbling mufflers: Harley Davidson motorbikes have a very special clientele who appreciate this sound. Now the iconic American motorbike manufacturer has taken a revolutionary step: it has founded a corporate unit for electric motorbikes. The question is how such an e-bike sounds.

LiveWire, the name of Harley-Davidson's new electric brand, aims to redefine nothing less than electric riding.

"One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV”, says Harley-Davidson CEO Jochen Zeitz. “With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."

The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and to premiere at the International Motorcycle Show on July 9, 2021.

The Milwaukee, USA, based manufacturer has not yet announced any technical details regarding the planned electric bikes. In any case, the company is not entering completely new territory - two years ago, Harley already launched its first electrically powered motorbike on the market together with the Japanese electronics company Panasonic.

As far as the sound is concerned, Harley could perhaps take BMW as a model: The company this week introduced a special sound for electrically powered cars (no, not motorbikes). For the composition of this "BMW IconicSound Electric", the Bavarians signed none other than film music composer Hans Zimmer (known, among other things, for his score in The Dark Knight). In any case, the presented sound is supposed to underline the emotion of driving - certainly something that would also be interesting for the drivers of electric motorbikes.



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