The business activities to be sold are currently located at Hella Aglaia Mobile Vision GmbH, a subsidiary of Hella for the development of AI-supported image processing software. In the course of the sale, around half of Hella Aglaia's workforce is to be transferred to Car.Software Org, which Volkswagen launched at the beginning of the year as a cross-brand unit for software development.
Hella announced that the exit from the front camera software business was based on "stringent portfolio management". The sale is based on the strategic criteria of technology leadership, market leadership and the fulfilment of certain financial key figures. "If we cannot achieve one of these three criteria with a product in the long term, we will not pursue the corresponding business activities any further," said Hella CEO Rolf Breidenbach. The Hella announcement indirectly indicates that the software subsidiary, which was only founded a few years ago, has either not achieved its technical development targets or has swallowed too much money.