The Swiss technology company WayRay has already demonstrated the advantages of holographic displays in vehicles and has won the sports car manufacturer Porsche as a development partner. Now the Zurich engineers are going one step further and showing a concept car whose windscreen is completely designed as augmented reality (AR) displays.
The concept vehicle with the somewhat unwieldy name Holograktor is electrically driven, offers space for three people and is designed as a ride-hailing vehicle. It can be steered conventionally - with a driver at the wheel. Or by remote control via a 5G and satellite connection. What is really innovative, however, is the "Deep Reality Display" with which the car is equipped, an AR head-up display (WayRay has copyrighted the name “True AR” for its technology). This allows virtual images to be displayed from various distances.
The holographic displays take up only a tenth of the space of a conventional dashboard HUD; moreover, they are said to offer significant improvements in distance to virtual content, colour saturation and accuracy. The Swiss inventors have integrated the displays into the vehicle's electronics so that they can share the signals from the on-board environment sensors (cameras, radar, lidar) and the existing data networks. The system offers vehicle occupants an "immersive" experience through its holographic projections on the windscreen as well as on the side windows, says the manufacturer.
The system is not only, not even primarily, focused on traffic-related display content. Rather, the company wants to enable passengers to also consume videos and other digital content computer games while driving - indeed, that is the reason why the car is primarily designed for ride-hailing applications. "This is a car designed specifically for zoomers," says WayRay founder Vitali Ponomarev. "It's for people who want to play and create and consume content."
The creators of this technology thus envision a usage model where ride-hailing providers