Hyundai picks Nvidia for future IVI platforms

November 10, 2020 // By Christoph Hammerschmidt
Hyundai picks Nvidia for future IVI platforms
Korean carmaker Hyundai, together with its satellites Kia and Genesis, plans to install in-vehicle infotainment in its cars in future, based on Nvidia's DRIVE computer platform. The automotive group is thus laying the foundation for a centralized system for user interaction that is networked, updatable and software-defined at all times.

As announced by parent company Hyundai, the DRIVE platform is to be used in all Hyundai, Kia and Genesis models from 2022. The technology cooperation with Nvidia will enable the company to develop powerful Connected Car operating systems for its next generation models. From entry level to premium models, all future vehicles will be equipped with DRIVE-based IVI systems as standard. The platform includes hardware and software components that enable Hyundai Motor Group's IVI systems to combine audio, video, navigation, connectivity and artificial intelligence (AI)-based Connected Car services. This makes the computer platform much more than an infotainment system: it coordinates the communication of the vehicle with back-end services and consolidates data from numerous sensors scattered throughout the vehicle.

By using the DRIVE platform, future models of the Hyundai Motor Group will be able to offer continuously improved AI user experiences in the vehicle, as all OTA activities of the vehicle run through it. Customers will benefit from a feature-rich, software-defined AI user experience that can be constantly updated. Mercedes, the luxury car manufacturer, has previously provided similar services, some of whose models are equipped with an AI-based user interface MBUX, which also runs on an Nvidia platform. However, it can be expected that Hyundai’s IVI system will be more powerful and offer more comprehensive functionality.

The Hyundai Motor Group has been working with Nvidia since 2015. The DRIVE platform already forms the basis for the IVI systems in the two models GV80 and G80 of Hyundai's upmarket brand Genesis. The companies have also worked on an advanced digital cockpit, which is scheduled to be introduced at the end of 2021. Today's announcement strengthens the relationship between the two companies as Hyundai Motor Group lays the foundation for IVI systems that can support a wide range of future applications and functions across the entire model range.

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