Continental has received a major order for a pillar-to-pillar display in a production model from a global vehicle manufacturer. The A-pillar-to-pillar screen solution provides the surface area for a growing number of vehicle functions, digital services, and communication and infotainment applications. It is scheduled to enter series production in 2024. This makes the display the central visual interface between the driver, the front passenger and the digital driving experience. At the same time, the pillar-to-pillar display in a high-volume production vehicle marks another milestone in the evolution of the car into a smart device as part of the Internet of Things. Whether navigation, warnings, films, news, social networks, office applications or booking apps for planning the route: displayed across the entire width of the cockpit, the content achieves a unique immersion and offers both drivers and passengers a completely new user experience.
"The digital, safe driving experience is becoming the strongest differentiating feature of modern cars. The size of the displays and intuitive operation play a central role in this. What used to be horsepower is now screen diagonal and user experience," says Dr Frank Rabe, head of the Human Machine Interface business unit at Continental. The Continental manager thus drew a connection between screen functionality and size on the one hand and the importance of automated driving on the other. Because, according to Rabe, "With automated driving, the way we spend our time in the car becomes more important. This also increases the need for solutions and services for the user experience in the vehicle."
This trend also shows that the time of the classic dashboard with speedometer, rev counter and fuel gauge is over; traditional pointer instruments and centre consoles are increasingly considered too rigid and inflexible in view of the multitude of new vehicle functions and digital services that are pushing into the car with increasing connectivity. The exclusive focus on the driver is also no