Interior system can be adapted to vehicle use cases

December 10, 2018 //By Christoph Hammerschmidt
Interior system can be adapted to vehicle use cases
Magna revealed its vision for a flexible vehicle interior centered around seating reconfigurability and the opportunities new mobility and autonomy will offer passengers in the future. Seat positioning will play an increasingly important role in creating a flexible space where drivers and riders can move cargo, get work done and interact with each other more freely.

With autonomous and connected driving, new use cases for driving come into focus. This has a massive effect on the interior design of the cars. The Austro-Canadian supplier Magna has now presented a concept for an interior that can be adapted to different target applications.

With its concept, Magna goes beyond Volvo’s recently introduced interior design in that the company took several different usage models into account. Magna used rich digital and in-market consumer research in China, Europe and the United States to understand the views of the consumer when it comes to their personal experiences with seats. After observing consumers in their daily lives, Magna created a seating platform focused on delivering the ideal user experience. From carrying cargo and fostering conversation on a long car ride to enabling a mobile meeting space during a ride share – the supplier is developing reconfigurable seating solutions and technologies to reshape the vehicle cabin.

“The concept is driven by the belief that while the vehicle occupant experience will be very different with the introduction of mobility and autonomy, the functional basics will remain the same: passengers want convenience, flexibility and comfort," said Mike Bisson, President Magna Seating. "This approach has essentially helped us create seats that adjust to the consumer, instead of having the consumer adjust to seats."

The newly unveiled Magna concept seat ecosystem includes three specific configurations; each boasting its own set of features and technologies including:

Car Sharing

  • Cargo mode, including on power long rails and seats that slide up under the IP for maximum space
  • Flexible hardware to create various cargo options
  • Mobile app interface to preconfigure a cargo mode (min, max, left or right side)

Long Road Trip

  • Campfire seating with stadium swivel on power long rails
  • 4-way headrest sleep support
  • Pixelated vibratory / haptic massage seat for  optimal blood flow
  • In-cabin communication
  • Personal sound zones

Autonomous Ride Sharing

  • Conference seating with stadium swivel, reversible on

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