JLR extinguishes the spark plugs, turns on the battery switch: Page 2 of 2

February 16, 2021 //By Christoph Hammerschmidt
JLR extinguishes the spark plugs, turns on the battery switch
The CEO of the Jaguar Land Rover Group, Thierry Bolloré, has presented a strategy with which he intends to lead his traditional brands into the 21st century and make them fit for the carbon-free future. According to this strategy, the combustion engine will soon be obsolete at the company. From 2025, Jaguar is to produce exclusively electric vehicles; Bolloré plans to invest 2.8 billion pounds sterling (about €2.8 billion) annually in the development of corresponding drives and networked services.

By 2030, Jaguar Land Rover plans to offer every model range with fully electric powertrains. At that point, 100% of Jaguar sales and 60% of Land Rover sales will be all-electric models with zero local emissions.

In addition, the company aims to be completely carbon-free in its products, sites and supply chain by 2039. Fuel cell drives using “green” hydrogen are also part of this plan. Development is already underway, supported by a long-term investment programme - within the next twelve months, the first fuel cell prototypes will be on British roads for testing.

JLR will invest around 2.5 billion pounds sterling (approx. 2.8 billion euros) annually in electrification and the development of connected services, including data-centric technologies to optimise vehicle use. New business models such as Pivotal, the popular subscription model in the UK, will also be strengthened.

"Reimagine" is also intended to streamline the product range. The number of platforms and models coming off the production lines in the individual plants will be consolidated; in future, the company intends to place more emphasis on efficient structures and processes. All production sites in Great Britain and worldwide are to be retained. In order to accelerate this process, Jaguar Land Rover will significantly streamline its infrastructure in the UK beyond production. The company’s Technology and Development Centre in Gaydon will become the new headquarters. The board and other key management functions will be brought together there to enable smooth collaboration and agile decision-making. At the same time, the technological integration with the Tata Group is to be strengthened.

More information: https://www.jaguarlandrover.com/

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