“The technology revolution in the automotive sector is changing how cars are built,” said Alwin Bakkenes, Managing Director of Luxoft Automotive . “We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design, but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”
The MBUX platform is a next-generation infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz . The UX technology platform that powers it was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience. Besides Luxoft, a number of other suppliers and technology expert companies (including Bosch, Nvidia and Xilinx) were involved in the development of Daimler’s rather sophisticated MBUX (Mercedes-Benz User Experience) platform.
The system connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience. This helped to create the emotional connection between the car and its driver, Luxoft executive Makkenes says.