Nissan goes into the fast lane with new electric strategy

November 29, 2021 // By Christoph Hammerschmidt
Nissan goes into the fast lane with new electric strategy
The Japanese car company is investing more than €15 billion in the development of new e-vehicle models and battery technology.

Nissan has presented a five-year plan called "Ambition 2030" for the transition to electric mobility. In this context, the Renault partner plans to invest 2 trillion yen (about €15 billion) to develop new electric-powered vehicle models as well as cobalt-free lithium-ion batteries. From 2028, the company plans to launch a new technology generation of its traction batteries: solid-state batteries with twice the energy density of today's batteries. "With Ambition 2030, we will pioneer the new era of electrification, further develop technologies to reduce CO2 emissions and open up new business opportunities," said Nissan CEO Makoto Uchida.

At the heart of Ambition 2030 is the electrification of vehicles and the improvement of charging infrastructure and energy management. By 2030, Nissan plans to introduce a total of 23 new electrified powered vehicle models, including 15 pure electric cars. The electrified cars are expected to account for more than 50% of global sales of Nissan and its posh Infinity brand. For Europe, the Japanese carmaker has even more ambitious plans - here, electrified models are expected to account for more than 75% of sales, and in a shorter time frame, namely by 2026.

A central aspect of this strategy is the further development of traction batteries. The company aims to introduce cobalt-free battery technology by 2028, which should then enable a 65% cost reduction compared to current lithium-ion batteries. By then, Nissan electric vehicles will also be rolling onto the market with new all-solid-state batteries (ASSB) developed in-house. A pilot plant for this purpose will be built near the company's global headquarters in Yokohama, Japan, by the 2024 financial year. ASSBs improve performance and range and shorten charging time by one third, which should further increase the attractiveness of electric vehicles and make them feasible in all vehicle segments. Nissan also expects ASSB to reduce the cost of battery packs to US$75 (about €67) per kilowatt-hour (kWh)

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