Osram takes over Ring Automotive to broaden aftermarket business

May 03, 2019 //By Julien Happich
Osram takes over Ring Automotive to broaden aftermarket business
By acquiring British aftermarket specialist Ring Automotive, Osram aims to expand its product range in the automotive sector to include more automotive electronics and accessories.

With the acquisition of Ring Automotive, Osram is strengthening its aftermarket business and offering customers access to a broader, complementary product range. Both companies see the agreement as an opportunity for a successful European cooperation. The common goal is to respond faster and better to new trends and challenges in the constantly evolving automotive lighting industry and to achieve further growth.

Both Ring and Osram will benefit from each other's strengths. Ring's experience and technical knowledge in automotive lighting, accessories and electronics makes the company a successful aftermarket brand throughout Europe. Osram will in turn give the Ring portfolio access to the US market via Osram Sylvania's established channels and open up new sales potential in Europe and the rest of the world with a differentiated brand strategy.

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