Osram takes over Ring Automotive to broaden aftermarket business: Page 2 of 2

May 03, 2019 //By Julien Happich
Osram takes over Ring Automotive to broaden aftermarket business
By acquiring British aftermarket specialist Ring Automotive, Osram aims to expand its product range in the automotive sector to include more automotive electronics and accessories.

Ring's product portfolio extends far beyond classic automotive lighting, and the company is particularly successful in the field of electronic car accessories. The approximately 3000 products are available from over 3000 specialist dealers in more than 60 countries. With 160 employees, the British company achieved an annual turnover of £46.1 million in 2018. The affiliation with Osram secures further investment for Ring, which support future growth plans and product innovation in order to continue to grow, especially in the aftermarket segment.
Synergies are also being created in sales: Ring gives Osram a UK and European platform to service its customers more quickly and with greater flexibility. Osram in return offers a global marketing system for the Ring product range. With the takeover, Osram will also gain retail expertise for sales and distribution in Europe. Together with Ring Automotive, Osram can expand the retail market beyond its existing portfolio of classic automotive lighting to achieve growth. The parties, including the seller Rubicon Partners, have agreed not to disclose the financial details of the transaction.

Osram - www.osram.com


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