The aim of the joint project of Porsche and Holoride is to immerse the passengers of a car in virtual worlds of entertainment. To this end, VR glasses were coupled with sensors in the vehicle, so that the audiovisual contents were adapted to the driving movements of the car in real time: If, for example, the car drives around a curve, the direction of the space shuttle in which one is located virtually in the presentation also changes. The result is a highly immersive experience that is even supposed to reduce the symptoms of travel sickness.
In the future, the system will also be able to evaluate navigation data and adapt the length of a VR game to the calculated driving time. The technology can also be used to integrate other entertainment offerings such as videos or virtual conferences for productivity in the passenger seat.
Nils Wollny, CEO of Holoride, founded the start-up in Munich at the end of 2018 together with Marcus Kühne and Daniel Profendiner. As part of the Startup Autobahn innovation platform, the company has now demonstrated that the Holoride software for motion-synchronous real-time generation of Virtual Reality (VR) and Cross Reality (XR) content works with manufacturers' vehicle data.