Report sees automotive gesture recognition as a double-billion $ market

December 09, 2018 //By Christoph Hammerschmidt
Report sees automotive gesture recognition as a double-billion $ market
The widespread acceptance of smartphones along with changing demands on the driver in the age of ever more sophisticated driver assistance systems have a massive impact on the user interface in vehicles. Gesture recognition is therefore becoming an important component of the HMI. Therefore, the market for technologies around gesture recognition is poised to boom. However, this market also is facing significant challenges. Global Market Insights has the details.

Increasing preference of customers to opt for cars with advanced safety features along with rising gesture-based infotainment systems in vehicles is driving the automotive gesture recognition market share. Increasing electronics and sensors in vehicles for assisting in driving operations and enhancing the overall driving experience is further strengthening the industry growth. In its latest report, Global Market Insights estimates a total market volume of $13 bn by 2024.

Safety regulations designed by various governments is improving the product penetration owing to advantages offered such as compatibility of vehicle’s electronic systems and improved maneuvering control. However, prohibitive cost of complexity, and integration may challenge the automotive gesture recognition market from 2017 to 2024. Manufacturers are engaged in developing the technology resulting in increased cost.

Implementation of optimized Human Machine Interface (HMI) offering ease in operativity of the vehicle functions is the prime focus area of the manufacturers. The interface used in the gesture recognition device is supported by the system solution or is integrated within it. The system is highly dependent on the camera capability, sensors used, integration facility and application of the operations required in the vehicle.

The global automotive gesture recognition market participants are continuously investing in R&D to introduce innovative solutions for improving driving experience. For instance, in 2017, Continental AG announced an advanced human machine interface system with multi-finger gestures and haptic feedback technologies along with handwriting capabilities. This enabled the company to significantly increase its market share in the market share.

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