„Shy” displays provide visual calm in the car

November 03, 2021 // By Christoph Hammerschmidt
„Shy” displays provide visual calm in the car
In modern cars, there are display panels everywhere - so many that some users are already overwhelmed by them. With an innovative approach, Continental seeks to counteract the information overload and at the same time provide an aesthetic clean-up of the interior: Displays that only become visible when they have something relevant to report.

In modern, networked and, in the future, increasingly automated vehicles, a great deal of information is processed and displayed. However, not every message displayed is relevant in every situation. It can even lead to distraction and endanger driving safety. On the other hand, large displays without content do not contribute to harmonious cockpit design. As an alternative to large visible display designs, Continental has developed a technology with the descriptive name ShyTech Display: A screen that only appears when it is needed.

The idea not only pursues aesthetic goals such as simplicity and clarity. Above all, it is intended to increase user-friendliness and improve safety while driving by blocking out potential distractions. "Displays are the central human-machine interface in the vehicle," says Ulrich Lüders, Head of Strategy and Portfolio in the Human Machine Interface business unit at Continental. "The design of display solutions therefore takes on a central role in the design of the cockpit. For us, our ShyTech Displays are the epitome of the cockpit of the future: digital, immersive and 'shy'."

With the ShyTech Display, Continental is meeting the increasing demand for large-screen solutions, which are becoming more and more standard, especially in the upmarket vehicle segments. If required, the ShyTech Display can take up the entire width of the instrument panel. In view of the trend towards so-called mega-screens, the questions arise: How can an overstimulation of the vehicle occupants be prevented despite very large monitors? And: How can display areas that are not being used be visually enhanced?

Continental's developers see the solution in ShyTech displays. These only become visible when they are needed. This is made possible by a semi-transparent surface that allows screens to be seamlessly integrated into the surrounding surface - both visually and haptically. When the display is not needed, it is practically invisible to the human eye. At the same time,


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