Start-up shows immersive holographic head-up display technology

September 08, 2021 // By Christoph Hammerschmidt
Start-up shows immersive holographic head-up display technology
According to the ideas of Swiss start-up company WayRay, large parts of the vehicle user interface could be displayed on the windscreen - in a kind of extended head-up display. The basis is an immersive holographic display developed by WayRay that can show different parts of the virtual image at different distances.

With the help of its Deep Reality Display, a new generation of holographic True Augmented Reality Displays, WayRay hopes to transform the entire windscreen into a virtual world in which information about the vehicle, navigation, infotainment and surroundings can be displayed, largely merging with the real world.

The Deep Reality Display can show different parts of the virtual image at different distances. The display has near-field information that includes all the necessary elements of the dashboard and is supposed to be at a comfortable distance from the driver's eyes, making it easy to read both in the city and on the motorway. In the far field, the immersive True Augmented Reality (AR) multi-depth planes enable the display of complete AR applications, from low-level navigation to infotainment and gaming content. This feature reduces disparity errors between the virtual image and the real world, providing an immersive and safer user experience, the company claims.

"The Deep Reality Display is a key implementation of our breakthrough technologies that we plan to bring to market by early 2023. It transforms the driving and passenger experience, making it a more enjoyable, comfortable and safe experience," WayRay founder and CEO Vitaly Ponomarev outlines his idea. But Ponomarev's vision is not limited to car windscreens: if the company founder has his way, it will one day be possible to turn any transparent surface into a window into virtual worlds.

WayRay: Space-saving electro-optical unit for HUDs

The Deep Reality Display is the result of years of development work. The core components are a laser unit, an image generation unit and a special holo windscreen. The laser unit can be installed anywhere in the vehicle. It generates a red-green-blue (RGB) light beam that is guided through an optical fibre to the imaging unit. The latter has a significantly smaller volume than other HUD technologies on the market and is thus intended to fit into any vehicle. In numbers: WayRay's


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