Study: Android challenges automotive OS market

March 26, 2019 //By Christoph Hammerschmidt
Study: Android challenges automotive OS market
In a current study, market researcher Frost & Sullivan analyses the automotive operating system market. The result: Android is increasingly in a position to challenge incumbent operating systems, in particular QNX. There are two particular reasons for this.

Google's Android automotive OS and Linux are likely to challenge the incumbent QNX, with major original equipment manufacturers (OEMs) like Audi, Volkswagen, and the Renault-Nissan-Mitsubishi alliance opting for Android in their next-generation vehicles. According to the study, QNX, a subsidiary of Canadian communications company Blackberry, provides rich ecosystem support covering every layer of in-vehicle infotainment (IVI). Automakers today are showing a preference for an OS that allows them to enhance the user experience by leveraging consumer electronics (CE)-based technology, the study authors say. By enabling access to Google Play Store, Google Assistant, Google Maps, and other proprietary application programming interfaces (APIs) from Google, Android Automotive could well emerge the market leader by 2025.

"Android is well positioned to target the application layer of IVI, where over-the-air (OTA) and upgrades are crucial. Its strength in CE and regular updates of OS and interface will be a value addition,” said Anubhav Grover, Forst & Sullivan Research Analyst. "Furthermore, with a massive developer base and scalable hardware, Android is capable of seamlessly adding new apps and options as a part of the user interface (UI)."

Frost & Sullivan’s recent analysis, Global Automotive Operating Systems Market, analyses the strategies, competitive landscape, business models, and future focus areas of OEMs, Tier-I suppliers, and security start-up companies, and provides a forecast during the period until 2025. 

Grover also sees am increased focus on integrating multiple human-machine interfaces (HMIs) with automotive digital cockpits, which will, in turn, enable the integration of multiple OS at different safety levels into a single multicore system.  “Centralisation of millions of apps and functions will help the OS to evolve into a full-fledged connected car platform,” the analyst notes.

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