The industry has already responded to this development in part: For example, car manufacturers are entering into partnerships with competitors and forming consortia with semiconductor specialists. "Very few companies will be able to map the entire electronics and software supply chain on their own and bear the corresponding investments," comments Meissner.
Before companies take such steps, they should first redefine their position in the value chain. "Only then can manufacturers and suppliers decide which know-how in the fields of electronics, semiconductors and software they need to build up and which cooperations will bring advantages," says Meissner.
The study can be found here: https://www.rolandberger.com/en/Publications/The-car-will-become-a-computer-on-wheels.html