Every year the Innovation Ranking of the Center of Automotive Management (CAM) evaluates the innovative strength of the global automotive industry in a comprehensive survey. The study takes into account more than 1,200 automotive innovations of the year 2017/2018 from a total of 36 automobile groups with 89 automobile brands
Despite the diesel scandal and WLTP crisis: Volkswagen is currently not only the world's best-selling car manufacturer, but with its brands Audi, Porsche, VW & Co. also the most innovative carmaker. With 233 innovations, 45 of which are world firsts, the Wolfsburg-based company is ahead of the other German car manufacturers BMW and Daimler, who are switching places. Toyota and Tesla follow in fourth and fifth place (see image).
About 50 percent of the high innovative strength of Germany's top three groups is fed by the future fields of connectivity and Advanced Driver Assistance Systems (ADAS). By contrast, innovations from the combustion engine are contributing less and less to innovative strength (Volkswagen 11%, BMW 12%, Daimler 13%). The share of innovations in the area of pure electric vehicles (Volkswagen 3%, BMW 3%, Daimler 1%) is still comparatively low, although this will change in the coming years due to current product developments.