The Local Hazard Warning feature is activated via the FordPass Connect modem and is free for the first year after you buy a new Ford Puma. Customers can decide which data they want to share.
With the LHI system, Ford is adding another variant to the universe of V2X communication. Volkswagen's Golf VIII model, which has been on sale since last autumn, is also equipped with automatic radio communication for transmitting obstacles and danger spots; however, VW works with a system based on direct radio links between the cars and does not send any messages to the back end.
A video explaining the system can be found here: https://youtu.be/Lwi554u9_z8