Volkswagen defends title as most innovative car manufacturer

July 14, 2021 // By Christoph Hammerschmidt
Volkswagen defends title as most innovative car manufacturer
Volkswagen AG was once again the most innovative automotive group in the world in 2020 - at least that's what consulting firm PwC and the Center of Automotive Management (CAM), which jointly present the AutomotiveInnovations Award, say. Among the suppliers, Bosch made it to first place - along with a number of surprise candidates.

Innovations play a decisive role in determining the future viability of the automotive industry - this is more true than ever in the current climate. For ten years now, the Center of Automotive Management (CAM) and the auditing and consulting firm PwC Germany have been analysing the innovative strength of the global automotive industry. In the current evaluation, the Volkswagen Group (with Audi, Porsche, SEAT and Skoda) is able to defend its title as the most innovative automotive group and receives the AutomotiveInnovations Award 2021 in four categories. With an index value of 149, the volume manufacturer from Wolfsburg is at the top, as it was last year, ahead of Daimler (133) and - at some distance - Tesla (93) and BMW (88). SAIC (index value 80) is the first Chinese manufacturer to make it into the top 5 of the most innovative automotive groups. Volkswagen not only had the most innovations in 2020 - 67 in total - but also recorded the most global innovations (24). In the most important future fields, it was among the technological innovation leaders last year, say the experts from PwC and CAM.

Among other things, Volkswagen AG can score points in the field of electric drive with the VW Golf e-Hybrid, which has the highest electric range of the plug-in hybrids in the lower mid-range segment. In the technology field of autonomous driving, the VW Group impresses with an innovative lane and orientation light in the Audi e-tron Sportback. In the field of "Interface & Interior", VW has developed a particularly forward-looking solution with the Augmented Reality Head-Up Display for the VW ID.3.

"Product innovations have always been an important driver for the performance of car manufacturers and suppliers. However, in view of the ongoing transformation of the industry, they are becoming vital for survival. Only those who actively drive change now and boldly explore


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