Volkswagen invests in 3D holography company

September 02, 2019 //By Christoph Hammerschmidt
Volkswagen invests in 3D holography company
Volkswagen has secured a minority stake in the technology company SeeReal Technologies, based in Dresden and Luxembourg. The investment is intended to give the vehicle manufacturer access to augmented reality technologies for future user interfaces in the car.

In connection with the investment in SeeReal, Volkswagen is drawing a multitude of application possibilities for AR use in the vehicle: Dangerous situations in road traffic can thus be displayed three-dimensionally in the driver's environment; instead of today's fittings, "tangible" displays hang in the driver's environment, the interlocutor on the phone appears as a hologram, passengers play free-floating three-dimensional Tetris – all of this could soon become reality, VW believes.

Head-up displays, as they are currently available on the market, can display their information in a limited space. In Volkswagen's future project for the fully electronic vehicle ID.3, on the other hand, the sale of which will start in 2020, the information is already projected into the driver's field of vision via an augmented reality head-up display with direct reference to the environment.

Future generations of head-up displays will even be able to "merge" three-dimensional representations with the environment, enabling innovative display concepts both in depth and close to the driver. The familiar dashboard could thus be eliminated in the future and vehicles could be operated via virtual switches and displays. All occupants would be able to see "tangible" three-dimensional displays for information or interaction.

The company SeeReal Technologies is researching such a technology and is making promising progress in its development. For Axel Heinrich, head of Volkswagen Group Innovation, Augmented Reality is a core component of future mobility and interaction concepts.

The two companies have been working together since the end of 2018. Volkswagen's participation is expected to intensify this cooperation.


Related articles:

EB rolls Augmented Reality software framework

Porsche invests in TriEye for increased road safety

Augmented Reality: A growth market for automotive electronics


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